- Creating a sitemap for your web site, increases the web site links surface area exposure for robots to crawl, increasing the chances of your web sites pages to become indexed with the popular search engines, Google, Yahoo and Bing search. http://www.xml-sitemaps.com/
- Do some keyword research using Google Adwords Keyword Tool, that is free to use and add some target market keywords to your web pages, to freshen up the web page content. Keywords in business markets are changing seasonally and on demand all of the time and popular keywords need to be kept on your web pages, to enable customers or clients searching for your products or services, to be able to find your web site, for specific keywords through search engine specific keyword searches. https://adwords.google.com.au/select/KeywordToolExternal
- Use a free web site link checker like NodeWorks link checker, to check for broken web site links. NodeWorks link checker can be set up to send an automated email report to your email address, with analysis of up to 1000 web site links free of charge. http://www.nodeworks.com/
- Submitting your sitemap to Google, Yahoo and Bing search engine submission, gets the submission process underway and instructs the robots to crawl the sitemap, in order to find those interesting web pages that your web site has to offer, that can become indexed with the popular search engine. http://www.google.com.au/addurl/ http://siteexplorer.search.yahoo.com/submit http://www.bing.com/webmaster/SubmitSitePage.aspx
- Submit your web site to DMOZ directory, one of the best ranking directories on the World Wide Web, where you can submit your web site to a specific category free of charge. This can assist your web site with it's own web site ranking, with the popular search engines also. http://www.dmoz.org/
- Burn your feed to feedburner. Feeds are a way for websites large and small to distribute their content well beyond just visitors using browsers. http://feedburner.google.com/
- Bookmark your web site with the 20 most popular social bookmarking web sites for April 2010. http://www.ebizmba.com/articles/social-bookmarking-websites
- Open an account with Statcounter if you don't have a statistical analysis program, to investigate the status of your search engine optimisation improvements and follow the daily trends of your web site's online traffic. http://www.statcounter.com/
All of the above SEO processes cost you nothing but your own time and can bring your business increased web site traffic, new business leads and contacts, sales and a whole new informed approach to online internet marketing.
PJL 2nd April 2010
